CLOTHING & FASHION
FINE ARTS & VISUAL ARTS
Building on the success of Whitespace-designed Ari Football concept stores, that were designed for real footballers, Ari asked us to develop a store to attract, inspire and serve real runners those who are truly passionate about the sport. To that end, we created a minimal environment made up of three brand-signature elements:
Specialty running shoe showcase
Ari Running Lab, where computerized analysis of a runner’s gait help to inform staff recommendations.
Ari Running Customization Workshop, for screening and embroidery. The Ari Customization Workshop is an Ari brand-signature at all stores.