CLOTHING & FASHION
FINE ARTS & VISUAL ARTS
Chapayom brings to China a selection of milk teas, fresh drinks and coffee along with tasteful traditional Thai desserts. However, Chapayom is not just another company that serves drinks and desserts, it is an immersive experience into Thai culture. Chapayom’s branding is based on a reinterpretation of the Ramanakien Thai tale. The signature brand color was inspired by the orange color of Thai tea and the brand patterns were derived from Thai textiles. Whitespace created a scalable design for Chapayom to work as a kiosk or cafe to implement in multiple locations. Light oak wood was selected for the interior design to contrast the orange brand color and create a warm and casual atmosphere to attract passersby.